Video captures what cannot be expressed in written words: how people think, how people feel, what people want, and why people buy.
Video is the most thoroughly consumed content, MORE than news articles, social photos, research reports, email content, and more.
4x as many consumers prefer to watch a video about a product than to read about it.
Worldwide revenues for big data and business analytics will grow from $130.1 billion in 2016 to more than $203 billion in 2020, at a compound annual growth rate (CAGR) of 11.7%. Forbes
Focus groups require laborious planning and screening. They are time consuming and require months to yield insights.
Current practices have a high margin for error. Moderators are known to generalize or categorize individual feedback into group sentiment.
Decades ago focus groups made sense. In the era of big data, a handful of opinions shouldn’t drive big decisions.
Consumer insights are currently limited to a narrow set of opinion seekers with multi-million dollar budgets.
Opinions give companies invaluable insights into the thoughts, behaviors, and intentions of consumers. Yet this goldmine of data has not been fairly attributed to the source: people. Platforms from Facebook to Twitter have treated people as the product, not the other way around. We know there is a better way to attribute value to data generated and supplied by people on the Video Web, and we’re building it.
The JARVIS system is designed to restore ownership and control of data to the user. We promote and advocate for research, design and development of a fair, transparent and secure decentralized exchange for economic interactions between people and anybody who uses their data online.
That’s why we are creating Opinion Profiles based on Blockchain. With Opinion Profiles, JARVIS values and fairly compensates individuals for their contributions to the Video Web.