The World’s First
Video Opinion Search Engine and Index


Video: The Medium for Opinion

1 Minute of VIDEO =
1.8 million words of TEXT

People Express Themselves More in Video

Video captures what cannot be expressed in written words: how people think, how people feel, what people want, and why people buy.

People Share More in Video

Video is the most thoroughly consumed content, MORE than news articles, social photos, research reports, email content, and more.

People Watch More Than They Read

4x as many consumers prefer to watch a video about a product than to read about it.

Opportunity Scale of Video Opinion

$203 Billion

Worldwide revenues for big data and business analytics will grow from $130.1 billion in 2016 to more than $203 billion in 2020, at a compound annual growth rate (CAGR) of 11.7%. Forbes

Understanding opinions is a multi-hundred billion dollar opportunity. Against the backdrop of our global digital revolution, the business insight industry hasn’t changed in more than 30 years. Brands still rely on laborious, expensive focus groups and personal surveys to surface business insights. Advertising and marketing agencies consumer astronomical portions of client creative and delivery budgets. It is also common for agencies in charge of packaging brand campaigns to use ancillary services such as data aggregators, data management platforms, data suppliers, analytics, measurement and verification services to fight fraud, enhance targeting, and confirm attribution.

Inefficient Results

Focus groups require laborious planning and screening. They are time consuming and require months to yield insights.

Unreliable Standards

Current practices have a high margin for error. Moderators are known to generalize or categorize individual feedback into group sentiment.

Behind the Times

Decades ago focus groups made sense. In the era of big data, a handful of opinions shouldn’t drive big decisions.

Limited Application

Consumer insights are currently limited to a narrow set of opinion seekers with multi-million dollar budgets.

The Broken Opinion System

  • People are not products.

    Opinions give companies invaluable insights into the thoughts, behaviors, and intentions of consumers. Yet this goldmine of data has not been fairly attributed to the source: people. Platforms from Facebook to Twitter have treated people as the product, not the other way around. We know there is a better way to attribute value to data generated and supplied by people on the Video Web, and we’re building it.

  • People should have ownership of their data.

    The JARVIS system is designed to restore ownership and control of data to the user. We promote and advocate for research, design and development of a fair, transparent and secure decentralized exchange for economic interactions between people and anybody who uses their data online.

  • Value should be shared with people.

    That’s why we are creating Opinion Profiles based on Blockchain. With Opinion Profiles, JARVIS values and fairly compensates individuals for their contributions to the Video Web.

The Depth of ONE Brand in the Video Web